Notes:
In this episode, Sudha explores the dynamic and inspiring journey of Katie Street, the CEO of STREET, a marketing agency known for its innovative approach. Katie’s story takes us from her energetic childhood and competitive spirit to becoming a leading figure in the marketing industry. She shares her experiences, challenges, and the lessons she’s learned along the way, offering valuable insights for aspiring marketers and entrepreneurs.
Katie discusses the importance of human connection in marketing, her approach to using AI tools effectively, and her passion for empowering women in leadership roles. Her candid reflections and practical advice make this episode a must-listen for anyone looking to excel in their career and make a positive impact.
In this episode, you'll discover:
Katie’s early influences and how her competitive nature shaped her career.
The importance of storytelling in marketing and creating memorable pitches.
How Katie uses AI tools to enhance her marketing strategies while maintaining a human touch.
The significance of human-to-human connection in B2B marketing.
Katie’s personal journey through challenging times and how it has fueled her drive and ambition.
Her dedication to empowering women and promoting female leadership.
Quote: "Think about what you can do to be extra. Never just do what's going to get you through. Always think about how you can level up." - Katie Street
Episode Links:
🎧 Katie Street in conversation with Sudha: ‘Making It Human: Katie Street's Path To Becoming A Renowned Marketing Guru’ on Beyond Lip Service.
Connect with Katie Street via:
Credits:
Production, Sound Design, and Artwork: Sudha Kheterpal
Executive Producer: Jess Tyrrell
Audio: Crazy P
Special thanks: Toby Goodman at CSX Partners and Narrow Podcasting
